Shop-Specific Customization - Firefly has the unique ability to customize the overall trading solution to suit the specific needs of customers. Our customer base consists of multiple business models that constantly evolve; Firefly adapts its platform and services to the customer in order to achieve optimal symmetry. Firefly is java-based, allowing us to take the time to customize the platform to match the specific trading style of each trader – even within a single shop, Firefly can provide multiple, integrated layouts configured to provide the most efficient use of its advanced functionality.

A.S.P model - Firefly operates Firefly using an Application Service Provider model. Costs for on-site servers, communication lines, IT staff, etc. are removed from the trading equation. Firefly uses a software upgrade detection and installation system that virtually eliminates the need for client-side installations. After the first installation the Firefly application will maintain synergy with the latest released version and automatically perform any necessary upgrades.

Open APIs - Firefly Application Programmer Interface (API) facilitates interaction between core system components and numerous internal and external entities, e.g., back office systems (in both FIX and non-FIX modes), ATSs & ECNs, market data providers, and regulatory agencies. Also, Firefly’s API gives you complete control. You can write applications to connect to Firefly in ways that best suit your needs.

Reliability & Scalability - Here we have two crucial considerations of any trading system. Firefly is built on a scaleable server architecture that can be reconfigured to meet increasing demand. All Firefly servers are configured with redundant components that prevent single point of failures. Firefly carries multiple direct connections to the liquidity pools so that a failure of any one connection does not prevent access.

World-class customer service - Firefly's combined expertise in the brokerage and information technology fields are molded in a way that offers seamless support for each end user's trading activities. Our staff is always prepared to answer questions and assist traders with end user configuration, training and account support.